A Journey of Grace, Redemption, and a Fresh Start.

Soap and water are the most fundamental elements of cleansing—a simple, daily routine to wash away the weight of the day and begin anew. For founder Cyntoia Brown Long, that concept is much more than a brand name; it is a lived testament.

Built on Resilience

As an author, advocate, and survivor of human trafficking, Cyntoia’s life is a story of overcoming unimaginable trials, finding faith, and stepping into freedom and redemption. Out of that journey grew a deep passion for restorative, intentional living—and a desire to create products that honor the body and elevate the home.

Crafted for Renewal

As a survivor-owned business, Soap & Water Organics is founded on the belief that beauty can emerge from the darkest places, and that choosing pure, non-toxic, intentional products is a daily act of honoring your health and sanctuary.